Marketing
The marketing module is fully integrated with the forecasting and sales functionallity in ABS.
A long term relationship with your customers is essential for the continuity of your seed company. Winning new customers makes your seed company able to expend into new products and regions. In the Marketing Module all your mailings, customer activities and transactions, you have realized with your existing customers, in short your relationship with your customers, is logged. Prospect customers details can be organized in this Marketing Module for instant use. Any new actions towards your customers or prospects can be planned also in connection with your own business processes and exposures
Long Term Planning Markets
A wide range of marketing functionalities are available. Of course it is possible to create mailings to all, but also with a selection option to customer type or to customers growing a special type of crop. Other types of information, including competitor’s information can be used to trigger a mailing to certain group of prospects. The information can be used when creating mailings but also being used when you analyze your Market for strategic reasons. Visit planning can be made, which interacts with the activities logged for the customer, and actions can be entered. With the Marketing module of the Agro Business System it is not only possible to manage your relations, but with all the other options available, creating added-value for your forecast.
Agro Business System provides for a long term market planning. First your markets need to defined at strategic level based on their characteristic elements, such as the product segment, growing method or season. At local level, the market size can be defined for the coming years. This market planning will contain the basics of your sales planning. The long term sales planning can be defined both on your own products, but also for competing products. In this way, an insight is given in the expected market shares, expected targets and target markets can be set. The long term market and sales planning is fully integrated in the forecast. And at strategic level the consolidation keeps an overview.
